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Great Indian IT Marketing Summit & Awards 2017

Date : Tuesday, 21st February, 2017     |     Time : 8:30 a.m. – 6:00 p.m.    |    Venue : Shangri-La Hotel, Palace Road, Bengaluru

Theme: The Efficient Marketer

GREAT INDIAN IT MARKETING SUMMIT & AWARDS 2017

Date : Tuesday, 21st February, 2017 | Time : 8:30 a.m. – 6:00 p.m. | Venue : Shangri-La Hotel, Palace Road, Bengaluru

Automation, digital transformation, cloud and SaaS are causing business disruption. Global economic headwinds are driving consolidation and retrenchment. Technology marketers are rising to the challenge of crafting a response to these forces and emerging as key drivers of business impact. Better, creative application of technology is resulting in newer and better ways of doing business and transforming the customer experience. A new type of executive is rising at the core of this transformation – the efficient marketer, someone who harnesses technology and business knowledge to improve the business impact of marketing. A marketer who understands the value of automation, analytics, social selling, account based marketing and thought leadership and couples it with business insights to create compelling customer conversations in the most efficient way possible. A marketer who measures impact and can dynamically change plans to meet business objectives. 2017 welcomes The Efficient Marketer.

  • 8.30am - 9.30am Welcome & Registration
  • 9.30am - 11.00am Masterclass 1A - Led by ITSMA

    Account-Based Marketing 2.0: An Integrated Approach to Growth and Innovation by Rob Levitt

  • 9:30 AM - 11:00 AM Masterclass 1B - Led by Apurva Chamaria

    Social Selling – Masterclass

  • 11:30 AM - 1:00 PM Masterclass 2A - Led by Paul Writer

    Why you should be a Geek Marketer? by Jessie Paul

  • 11:30 AM - 1:00 PM Masterclass 2B - Led by Yorke Communications

    Content Strategy for IT Marketers by Peter Yorke

  • 2:30 PM - 3:00 PM ITSMA Research Presentation

    Marketing Priorities for the Connected Economy: Keys to Success in 2017 and Beyond
    By Rob Leavitt

  • 3:00 PM - 3:45 PM The Rise of the Transformational CMO: Marketers as Business Partners - Panel Discussion

    Sarika Naik | Vasantha V Kumar | Sunder Sarangan
    Moderated by Jessie Paul

  • 3:45 PM - 4:15 PM Keynote by LinkedIn

    Sumit Khanna – Head of Enterprise Sales (LinkedIn Marketing Solutions)

  • 4:15 PM - 4:45 PM What do CEOs expect from CMOs?

    Fireside Chat with Sushma Rajagopalan, CEO, ITC Infotech

  • 4:45 PM - 5:00 PM Spotlight Session by Krishnan Chatterjee

    Head of Marketing (India), SAP

  • 5:00 PM - 5:15 PM Spotlight Session by Nand Kishore Badami

    CMO, Cisco

  • 5:15 PM - 5:30 PM Spotlight Session by Matthew Marsh

    SVP, Chime Sports Marketing

  • 5:30 PM - 6:30 PM Marketing Recognition Programme

    Marketing Excellence in IT Awards

Speakers

Rohan Joshi

Wolken Software

CEO & Co-Founder

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Sudhir Prabhu

Wolken Software

CEO & Co-Founder

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Sushma Rajagopalan

ITC Infotech

MD & CEO

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Sumit Khanna

LinkedIn Marketing Solutions

Head of Enterprise Sales

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Nand Kishore Badami

Cisco

CMO (India & SAARC)

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Matthew Marsh

Chime Sports Marketing

SVP – Asia

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Sunder Sarangan

Chief Marketing Officer

Persistent Systems

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Sarika Naik

Chief Marketing Officer

Capgemini

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Vasantha V Kumar

Director of Marketing and Communications (India & South Asia)

IBM

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Peter Yorke

Chief Executive Officer

Yorke Communications

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Apurva Chamaria

Vice-President & Head - Corporate Marketing

HCL Tech

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Jessie Paul

Chief Executive Officer

Paul Writer

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Rob Leavitt

Senior Vice President

ITSMA

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Krishnan Chatterjee

Head of Marketing

Indian Subcontinent at SAP

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Jury

Suvodeep Das

Vice President – Marketing

Sodexo

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Prasanjeet Dutta Baruah

Business Head - Tech-Telco, Auto, Financial Services

Facebook

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Shantanu Bhanja

Chief Digital Officer

Hindustan Times Media Group

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Marketing Excellence in IT Awards – 2017

Award Categories

Customer Acquisition

Customer Community

Customer Retention

Digital Media

Channel/Partner Marketing

Sustainability and CSR

Marketer of the Year

Marketing Team of the Year

Agency of the Year

MARKETING EXCELLENCE IN IT AWARDS – 2016 WINNERS

The Marketing Excellence in IT Awards recognizes those campaigns that have stepped away from legacy tools to create marketing programs that define the future of marketing. Executives leading marketing at these companies will be recognized among their peers at the Marketing Excellence in IT Awards ceremony to be held during the Great Indian IT Marketing Summit on 4th February, 2016.

CATEGORY
 
WINNER
Agency of the year Harman Litehouse
Marketer of the year Apurva Chamaria
Marketing Team of the year Dell India
Customer Acquisition HCL Technologies, Akamai Technologies
Customer Retention Microsoft India, Wipro
Digital Media Tata Consultancy Services, HCL Technologies
Customer Community Dell India, Tech Mahindra
Sustainability & CSR HCL Technologies, CSS Corp
Channel/Partner Marketing SAP, Tally Solutions
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CONFIRMED ATTENDEES

Organization Title
[24]7 Inc Asst Vice-President – Marketing
Adobe Director of Marketing
Aegis Ltd VP Marketing
Aricent Director of Marketing
Aspire Systems Director Marketing
Bharti Infratel Limited Head of Marketing and Communications
Bristlecone Global Marketing
Capgemini India Director Marketing
Capgemini India CMO
Cigniti Director Marketing & Alliances
CIO Association of India Chief Involvement Officer
CMO Axis Founder and CMO
CMS IT Services Chief Sales & Marketing Officer
Cognizant Digital Marketing Manager
Cognizant Senior Marketing Executive
CSS Sr. Director – Brand & Marketing
Datamatics Global Services Limited Senior Marketing Manager – Strategy & Solutions Group
Dell Marketing Director
Dell Lead – ISG Marketing Programs
EdgeVerve Marketing Lead – Middle East, Africa & APAC
Elanstreet Co-Founder and Executive Director
EMC Director and Head of Marketing
ET Marlabs Head – Marketing, Branding & Communication
Cisco Chief Marketing Officer
Fablesquare Co-Founder
Happiest Minds Technologies Associate Director & Head – Corporate Strategy & Marketing
HCL Technologies Vice-President & Head – Corporate Marketing
IBM Marketing Strategy Consultant-Interactive experien
IBM Director of Marketing and Communications (India & South Asia)
IBM Portfolio Marketing Leader
IMT Ghaziabad Professor
Infospital Technologies Pvt Ltd Co-founder
Infosys Senior Vice President and Head Marketing & Communications
Infosys BPO Head of Marketing
ITSMA Senior Vice President
Janalakshmi Financial Services VP & Head – Digital Marketing
Organization Title
Chime Sports Marketing Senior Vice President
Langoor Digital Executive Creative Director
LCIPL Founder and Director
Lister Technologies Director of Marketing
Livestream Technologies COO
Manipal Pro-Learn Senior Product Manager and Category Head
Manipal Pro-Learn Chief Product Officer
Manipal Pro-Learn Category Head – Professional Certifications Division
Mindtree Senior Director of Marketing
Mobitrack Technologies Pvt. Ltd. CEO
Moonraft Innovation Labs Director Marketing & Alliances
NextOrbit Founder and CEO
Narayana Health CMO
NxtGen Director Alliances & Business Development
PR Hub Sr. Partner & Director
Qwikcilver Solutions CMO & Co-Founder
Salesforce Director – Marketing (India & SAARC)
SAP Director – Customer Advocacy
SAP Head of Partner & SME Marketing
SAP Head of Marketing (India)
Sodexo Vice President – Marketing
Tech Mahindra Group Manager – Digital Marketing & Strategy
Technosoft Corp Head of Marketing
Teradata Managing Director – Teradata India
Thoughtworks Head of Marketing
Wipro GM & Global Head – Applications Marketing
Wipro Head Strategic Marketing – Enterprise Application
Wipro Global Head – Engagement Marketing & Marketing Operations
Wipro Technologies Head – Strategy and Marketing, Global Alliances.
Yorke Communications CEO
Zensar Technologies CMO
Mphasis Global Head – Communications
Cognizant Associate Director – Marketing
Persistent Systems CMO
Gutenberg Communications Country Head
Cigniti Technologies Vice President – Global Head Marketing

Sponsors

Knowledge Partner

Co-Host

Masterclass Partner

Community Partner

Awards Partner

Event Partner

Marketing Partner

App Partner

Gifting Partner

Contact us

Vishak Kashyap
+91 9035303444, 9886842412
Email: vishak.kashyap@paulwriter.com
102, Trump Tower, 5/2 Eagle Street,
Langford Town, Bangalore, Karnataka